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Amazon Just Made It Easier Than Ever To Get Rid Of Unwanted Gifts

Amazon’s new gifting feature will allow Prime members to send gifts to friends and family using only the recipient’s phone number or email address.

Amazon is rolling out a new feature that will make it easier than ever for users to get rid of unwanted gifts. With the holiday season fast approaching, both online and brick-and-mortar retail outlets are bracing for the upcoming rush and, are rolling out a whole host of new schemes to attract buyers. Amazon’s latest announcement is also a step in that direction, and is perfect for folks who are unsure about the tastes of the person they are buying for.

While the online retail business and AWS cloud services remain Amazon’s biggest money spinners, the company has also been investing heavily in consumer electronics of late. Last month, Amazon launched a bunch of new hardware products, including a smart thermostat, new Echo devices, the Astro household robot, a new Halo-series smart wearable, the Ring security drone, and more. The company also updated its Fire TV sticks and introduced its first-ever self-branded television lineups, including the Fire TV4-series and the Fire TV Omni series.

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