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Google Tries to Lure New Stadia Users With Free Hardware Promo

Google is offering gamers Google Stadia Premiere Edition hardware, which includes a Chromecast Ultra and Stadia controller, for free with the purchase or pre-order of a full-price game ($59+) on the service.

After customers order, they’ll receive a code by Oct. 20, Google explains, which they can redeem for the free hardware by Nov. 20 while supplies last. The offer is limited to the US and a number of European nations.

Google has done this kind of thing before; in August, it offered YouTube Premium subscribers three months of access to Stadia Pro. That same month, it also discounted nearly all its Stadia hardware—a deal that came on the heels of another discount for the Stadia Controller and Chromecast bundles in July.

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