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HBO Max Unveils New Territories, Pricing and 45-Day Theatrical-to-Streaming Window in Europe

HBO Max has revealed that it will be launching in seven additional countries in 2022: Turkey, Greece, Estonia, Iceland, Latvia, Lithuania and the Netherlands. Notably, these are countries where HBO has had little to no presence in the past, a sign of its global ambitions for the streaming platform.

At a Europe launch event on Tuesday, Christina Sulebakk, general manager for HBO Max EMEA, also said that HBO Max in Europe will get Warner Media theatrical releases 45-days after their theatrical launch, matching what WarnerMedia recently announced it would be doing in Asia. The new windowing starts this year in the Nordics, and next year in Spain, Portugal, Netherlands, Greece, Iceland and Central and Eastern Europe.


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