Apple’s 42mm Stainless Steel Link Bracelet is arguably the most luxurious Apple Watch band available, but at $449 it may be worth considering similar but less expensive third-party options available. Enter JUUK, a new company that aims to fill that niche with its lineup of Revo stainless steel link bracelets for under $200.
JUUK, pronounced “juke,” is a watch company created by Eugene Ho, a Canadian with nearly two decades of experience in the watch industry. Ho, who moved to Hong Kong in 1997 to establish Pacific Watchworks, has worked on popular brands including Hugo Boss, Tommy Hilfiger, Timberland, Ecko, Reebok and many others.
“During that time, I’ve developed great relationships with some of the top watch component factories,” Ho told MacRumors. “This means that I’m not an Apple accessories vendor trying to make watch bracelets. I’m not a guy coming off the streets trying to make watch bracelets. The watch industry is in my blood, and developing high quality watch components is all that I know professionally.”