NBCUniversal and the BBC have ordered U.S. and U.K. versions respectively of Studio Lambert’s hit Dutch psychological adventure format “The Traitors.”
Contestants in the game move into a castle and work as a team to complete a series of challenging missions to earn money for the prize pot. But three of the contestants are secretly traitors, who will attempt to deceive and manipulate their way to the prize by eliminating loyal contestants.
The Dutch version was created by Marc Pos, developed by All3Media’s IDTV & RTL Creative Unit and produced by IDTV. It launched in March this year on Netherlands commercial broadcaster RTL4 and was a ratings hit, attracting a 43% share of 25-54 year olds and 50% share of 16-24 year olds. A second series was ordered and has also been picked up by VTM in Belgium.