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Review: Here’s a Look at the $99 Colgate Smart Toothbrush You Can Get From the Apple Store

One of the surprises of this year’s Consumer Electronics Show was a smart toothbrush from Colgate, which, as it turns out, was designed to be an Apple Store exclusive.

The new $100 Colgate Smart Electronic Toothbrush is both Colgate’s first smart iPhone-connected brush and the first personal hygiene product you can get right from an Apple Store.

Toothbrushes that connect to your iPhone have become a thing over the course of the last couple of years, and you can now get smart brushes from most of the major brands, including Philips and Oral-B. I’m no stranger to smart toothbrushes — I’ve previously reviewed the Oral-B SmartSeries, the Sonicare FlexCare Platinum Connected, and the Sonicare DiamondClean Smart, and for the last couple of weeks, I’ve been testing the Colgate Smart Electronic Toothbrush.

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